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About
Skills

Social Media Strategy
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Plan and execute multi-platform campaigns from concept to launch
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Manage content calendars across 5+ platforms simultaneously

About Reina
Currently, I am a marketing coordinator with expertise in social media strategy. I graduated from the University of Texas at Austin with a BA in Human Dimensions of Organization and a Certificate in Nonprofits and Social Entrepreneurship. My degree blended marketing and organizational management through a multidisciplinary liberal arts lens.
I've worked across nonprofits and corporate brands, building content that's creative, engaging, and true to each brand's voice. Working in nonprofit social media taught me how to create content that drives real action, in this space, getting people to care is what keeps the organization running.

Platforms & Tools
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Instagram, TikTok, LinkedIn, Facebook, YouTube
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Sprout Social, Meta, Canva, CapCut, Adobe Creative Suite
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Google Workspace & Microsoft Office

Analytics & Impact
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Monthly KPI tracking and performance reporting
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Data-driven strategy that grew reach 3x in 3 months
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Translating analytics into insights for leadership
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